On the Central Coast of California we’re known for our laid back lifestyle. However, at the CCRC we’re anything but laid back about our coffee. We love to talk about it. We love to learn about it. We study it. We consume it. But quality coffee doesn’t grow on trees…well it does, but that’s only part of the story.
To be assured that we provide our customers with the best coffee possible, we place most of our time and efforts into three key areas:
- Education. Continuing to develop our knowledge and capabilities in the arts of sourcing, roasting, preparing and brewing coffee is key to making sure our customers are getting the best products available on the market. Besides, it’s fun!
- Sourcing. We continue to sample roast and cup coffees available to us from the myriad importers in the U.S. This assures that we are purchasing the best products currently available. Because of this, our menu board of coffees changes throughout the year. Additionally, when possible, we purchase truly the best of the best. As these are typically in smaller quantities, we announce these special coffees on our web site as soon as they are available. And they move fast
- Training and Networking. We are members in the Specialty Coffee Association of America (www.scaa.org) and the Roaster Guild of America (www.roastersguild.org). Both of these organizations are in part responsible for the rise in quality of specialty coffee in the U.S. The SCAA provides a wealth of training, certification, science, and education for its members in the states and world wide. The Roasters Guild is specifically oriented to assist in the development and growth of individual roasters throughout the country. Not unlike the guilds of olde (couldn’t help it), the Roasters Guild provides training in skills that can best be handed down from person to person through their Apprentice and Journeyman certifications and the annual retreat.
We hope that as you enjoy our coffees, you will see the effort and love we place into each of our unique products.
We thank you for visiting our site and hope that you too will fall in love with the wonderful world of gourmet coffee.
Coffee is the official beverage of culture. It makes people not only more social but more creative. It's a drug of sensory pleasures and friendly ritual, the sum of physical pleasure and intellectual stimulation shared among peers. (Andrea Illy, CEO of Illy Café)